{"id":47,"date":"2023-03-20T20:38:32","date_gmt":"2023-03-20T20:38:32","guid":{"rendered":"https:\/\/www.8a.nl\/?page_id=47"},"modified":"2026-04-11T12:43:44","modified_gmt":"2026-04-11T12:43:44","slug":"about","status":"publish","type":"page","link":"https:\/\/www.8a.nl\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.8a.nl\/wp-content\/uploads\/2023\/03\/IMG_2516-768x1024.jpeg\" alt=\"Sipke Overbeeke\" class=\"wp-image-59\" srcset=\"https:\/\/www.8a.nl\/wp-content\/uploads\/2023\/03\/IMG_2516-768x1024.jpeg 768w, https:\/\/www.8a.nl\/wp-content\/uploads\/2023\/03\/IMG_2516-225x300.jpeg 225w, https:\/\/www.8a.nl\/wp-content\/uploads\/2023\/03\/IMG_2516.jpeg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Sipke Overbeeke<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sipke Overbeeke<\/h2>\n\n\n\n<p>I am an entrepreneur, executive and AI pioneer with deep expertise in international Direct-to-Consumer e-commerce, marketplaces and performance marketing.<\/p>\n\n\n\n<p>At <strong>Philips<\/strong>, I serve as <strong>Marketing Leader Western Europe<\/strong> \u2014 driving brand strategy, commercial growth and marketing activation across the region. Previously I led the D2C online brand store for Western Europe as Commercial Director and ran global marketing campaigns across four locations as Global Digital Marketing Director.<\/p>\n\n\n\n<p>Alongside Philips, I am co-founder of <strong><a href=\"http:\/\/www.topo-gps.com\">Topo GPS<\/a><\/strong> \u2014 with 500k+ downloads the market leader in outdoor navigation in Europe.<\/p>\n\n\n\n<p>In recent years I have been pioneering AI as a practical business tool \u2014 actively experimenting with <strong>AI content creation, agentic workflows and tools like OpenClaw<\/strong>. Not as a hobby, but as a serious way to accelerate and improve business processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where I make a difference<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>D2C strategy &amp; e-commerce growth<\/li><li>Marketplace strategy (Amazon, bol, etc.)<\/li><li>Performance marketing &amp; digital activation<\/li><li>AI in content creation &amp; agentic workflows<\/li><li>Startup coaching &amp; go-to-market<\/li><li>P&amp;L ownership &amp; business case execution<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a89b3969 wp-block-group-is-layout-flex\" style=\"color:#000000;background-color:#ffffff\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.8a.nl\/index.php\/contact\/\" style=\"border-radius:50px\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sipke Overbeeke I am an entrepreneur, executive and AI pioneer with deep expertise in international Direct-to-Consumer e-commerce, marketplaces and performance marketing. At Philips, I serve as Marketing Leader Western Europe \u2014 driving brand strategy, commercial growth and marketing activation across the region. Previously I led the D2C online brand store for Western Europe as Commercial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.8a.nl\/index.php\/wp-json\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.8a.nl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.8a.nl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.8a.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.8a.nl\/index.php\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":9,"href":"https:\/\/www.8a.nl\/index.php\/wp-json\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":93,"href":"https:\/\/www.8a.nl\/index.php\/wp-json\/wp\/v2\/pages\/47\/revisions\/93"}],"wp:attachment":[{"href":"https:\/\/www.8a.nl\/index.php\/wp-json\/wp\/v2\/media?parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}