CURRICULUM VITAE

Personal

Name: Sipke Overbeeke
Address: Herenweg 73 bis
P.O. Box: 3513 CD
City: Utrecht
Telephone: +31(0)6-11030153
E-mail sipke@8a.nl
Website http://www.8a.nl/blog (Dutch)
Day of birth: December 27, 1977
Place of birth: Emmen
Marital state: Unmarried
Nationality: Dutch

Relevant working experience

2008 - 2009 Country Internet Manager at Philips
  Responsible for the online presence of Philips in the Netherlands.
2007 - now Deputy Chief Editor DAG / Manager online
  Responsible for all crossmedia initiatives of free newspaper DAG. I'm responsible for the team (13 people) that creates the content for the website, mobile and crossmedia content in the newspaper. I'm also partly rsponsible for traffic and advertising targets. Apart from the site of the DAG brand, I'm also responsible for the content of Planet.nl and HetNet.nl (large Dutch news sites), I have als aquired these customers.
2007 - now Start up of 'Trouw in de buurt'
  'Trouw in de buurt' is a localised newssite. It plots news from over 200 sources on Google Maps and allows users to submit their own news. The project earns money by advertising and referrals. It is a private project that we managed to sell to national newspaper Trouw.
2006 - 2007 Project manager within the business development department of PCM Uitgevers (one of the largest newspaper publishers in the Netherlands
  Main tasks include advising board of directors and chief editors on strategic issues, being a consultant for internal departments, product development and monitoring competitors. The main focus is on increasing profitability by streamlining current operations and developing initiatives for additional turnover. My personal focus is on multimedia initiatives. Examples are SEO programs for Volkskrant.nl, being a member of the project team of free daily Dag and creating the multimedia strategy of PCM Uitgevers.
2003 - 2006 Project manager within the strategy and development department of PCM Uitgevers (one of the largest newspaper publishers in the Netherlands
  Within this function I focused on internet publishing issues and product development. Main tasks include advising board of directors and chief editors, product development (like the introduction of nrc.next, a newspaper for young adults), monitoring competitors and coördinating marketing research and market intelligence.
2002 - 2003 Research manager at TNS NIPO, managing international research among customers of large IT companies.
  Within this function main tasks were setting up, coordinating and reporting worldwide surveys amongst customers (both B2C and B2B) of large IT and Consumer Electronics companies. Clients included HP and Philips.
2002 - 2003 Consultant department of Sociology of the Radboud University regarding the maintenance of a website.
2001 - 2002 Web developer at the department of Sociology of the Radboud University where I constructed a site for highschool students: www.maatschappijleerwerkstuk.nl where students can find information for their assignments (Dutch).
2000 - 2001 Internship at Netlinq Framfab (a web-technology company) where I developed an online quality evaluation system to assess customer satisfaction. The system was integrated in the management information system.
1997 - 2001 Climbing instructor / trainer, Sportsclimbing centre Nijmegen.

Education

1997 - 2001 Sociology, Radboud University (RU), finished succesfully with a masters degree
  Within this study I focused on Marketing, Marketing research and the adoption of new technology by consumers
1995 - 1997 Pre-University Education (VWO), Esdal College, Emmen .
  With the subjects: Dutch, English, Science, Mathematics (A and B), Chemistry, History
1990 - 1995 Higher General Secondary Education (HAVO), Gemeentelijke Scholen Gemeenschap, Emmen
  With the subjects: Dutch, English, Science, Mathematics (B), Chemistry, History
   
Other relevant courses NIMA B, extensive marketing management course at BsC level
  NIMA C, extensive strategic marketing management course at Master level
  Management Development Program
  Business English (top level x2)
  Financial Management for non financial managers
  Consulting skills

Managementfunctions

1999 - 2001 Member of education-committee department of sociology
1998 - 1999 Material-manager Nijmegen Student Alpinist Club (NijSAC)
1997 - 1999 PR-manager studyassociation sociology
1994 - 1996 Member studentboard Esdal College Emmen

Languages

Dutch: Fluent verbally and in writing (native language)
Engels: Good verbally and in writing (active).

IT Competences

Advertising systems: Experienced and profitable user of Google AdSense, Google AdWords and Yahoo Searchmarketing
Operating systems: Apple OS X, Windows 9* / XP, Linux (SuSE / Redhat / Debian)
Software: Adobe Premiere, SPSS, Macromedia Fireworks, Macromedia Dreamweaver
Hardware: Set-up and maintenance of Linux and Microsoft server 2003 network
Office software: Microsoft Office 2003 Professional (Powerpoint, Word, Excel, Access and Outlook
Programming: Basic knowledge of PHP, Javascript and Perl and good knowledge of HTML and CSS.

Other

Driving license Dutch driving license B.
Typing certificate Certificated machine-writing typist

Hobby

Rock climbing Actively (indoor as well as outdoor)
The internet Most visible in my online marketing weblog 8a and the hobby sites rdzl.nl and pzzls.com (all Dutch)
Traveling Europe, Tanzania, Malawi, Mozambique, Indonesia, Malaysia, Brunei, Thailand, Honduras, United States, El Salvador, Russia, Baltic States, Morocco, Egypt, Argentina, Brazil
Scuba diving PADI Advanced open water certified